Privacy Policy

1. Who We Are

Assets Consultancy Ltd is responsible for the personal information described in this policy.

Our details are:

2. Information We May Collect

Depending on how you contact or work with us, we may collect:

• your name;
• business name;
• job title or role;
• business address;
• email address;
• telephone number;
• correspondence with us;
• information submitted through our website;
• information required to provide an agreed consultancy service;
• billing and transaction records;
• records relating to enquiries, quotations and engagements;
• website usage information; and
• other information you choose to provide to us.

We aim to collect only information that is reasonably relevant to the purpose for which it is required.

3. How We Collect Information

We may receive personal information:

• directly from you;
• when you contact us;
• when you submit an enquiry through our website;
• during a consultation;
• during an ongoing client engagement;
• through business correspondence;
• from organisations you represent;
• from publicly available business sources where lawful; or
• through website cookies where permitted.

4. Why We Use Personal Information

We may use personal information to:

• respond to enquiries;
• provide quotations;
• communicate with clients;
• deliver agreed consultancy services;
• maintain client and business records;
• issue and administer invoices;
• manage our contractual relationship with clients;
• improve our website and client experience;
• protect our business and website;
• meet legal and regulatory obligations;
• handle complaints or disputes; and
• send updates where you have requested them or where we are otherwise permitted to do so.

5. Our Lawful Bases

UK data protection law requires us to have a lawful reason for using personal information.

Depending on the circumstances, we may rely on:

Contract – where information is required to provide services you have requested or to take agreed steps before an engagement begins.

Legal obligation – where we need to retain or use information to comply with a legal requirement.

Legitimate interests – where the information is reasonably needed to operate, protect or improve our business, provided those interests do not override your rights.

Consent – where you have freely chosen to give permission for a particular use of your information.

Where we rely on consent, you may withdraw it at any time.

6. Sharing Personal Information

We do not sell personal information.

We may share information where reasonably necessary with carefully selected organisations that help us operate our business, such as:

• website hosting providers;
• email and communication providers;
• professional advisers;
• accountants;
• payment service providers;
• document storage providers; and
• other suppliers that support the agreed service.

We may also disclose information where required by law, court order or another lawful authority.

Where another organisation handles personal information on our behalf, we expect appropriate confidentiality and data protection arrangements to be in place.

7. International Transfers

Some service providers may store or handle information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that an appropriate legal safeguard is used where required.

8. How Long We Keep Information

We keep personal information only for as long as reasonably required for the purpose for which it was collected and to meet legal, contractual and record-keeping requirements.

Different records may have different retention periods.

When information is no longer reasonably required, we will delete it or remove identifying details where appropriate.

9. Keeping Information Secure

We take reasonable organisational and technical measures designed to protect personal information against unauthorised access, loss, disclosure or alteration.

Access is limited to people and providers who reasonably require it for legitimate business purposes.

No method of transmitting or storing information can be guaranteed to be completely secure.

10. Your Rights

Depending on the circumstances, UK data protection law may give you rights relating to your personal information.

These may include the right to:

• request access to personal information we hold about you;
• ask us to correct inaccurate information;
• ask us to delete certain information;
• ask us to restrict certain uses;
• object to certain uses;
• receive certain information in a portable format; and
• withdraw consent where consent is the basis we rely upon.

Some rights are subject to legal conditions and exceptions.

To exercise a right, contact us using the details provided below.

11. Automated Decisions

We do not normally make decisions about individuals solely by automated means where those decisions produce significant legal or similar effects.

If this changes, we will update this policy and provide the information required by law.

12. Cookies

Our website may use cookies and similar technologies.

Please see our Cookie Policy for information about the types of cookies used and the choices available to you.

13. Third-Party Websites

Our website may contain links to websites operated by other organisations.

We are not responsible for the privacy practices of those organisations. You should read their privacy information before providing personal details to them.

14. Children

Our services are intended for businesses and adults acting in a business capacity.

We do not intentionally seek personal information from children through our consultancy services.

15. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can consider the matter.

You also have the right to raise a concern with the Information Commissioner's Office, the UK's data protection regulator.

Information about the Information Commissioner's Office is available at ico.org.uk.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or website operation.

The latest version will be published on this page with the revised date.

17. Contact Us

For privacy questions or requests, contact: